Reach Today’s Audience With Our Marketing Services
Are you using a social media marketing strategy that reaches this audience for each of your listings? Social media marketing serves two purposes for today’s real estate agent. First, it helps differentiate you to sellers and helps increase exposure of the property to potential buyers. Second, it can help you increase lead flow with those very buyers. Our social media and related marketing services can help you meet your seller’s expectations while growing your business .
We offer our expertise in marketing , social media, and data analysis. Couple our services with your knowledge of the home and location, we work together to discuss the potential buyer for the home, their activities, interests, and more. Then we build a strategic social media marketing campaign specific to the listing.
Social media marketing takes time to learn and surveys show that most people stink at Facebook and social media ads. Whether your target audience for a specific home is a Millennial or the Mass Affluent, one thing is sure, they are spending a portion of their time online. But as market research firm Nielsen notes, finding them online represents a challenge and broad marketing approaches do not work. To effectively reach buyers and sellers requires precision targeted marketing.
The more exposure a listing receives the greater the value of your personal brand.
Social Media Marketing
Our social media marketing services are offered on a per listing basis. This allows you to decide which listings you want to advertise through our services. No monthly fee, no retainer fee. We think you will see the advantages to using Dunes Marketing for most of your listing, but you decide which listings you want to benefit from targeted exposure to today’s buyers.
Which social media channel is right for that listing? We will discuss demographics, psycho-graphics, and media consumption patterns, but bottom line, if you are marketing a $2 million estate on the Intracoastal, Instagram may not be the best place for us to market that listing. We discuss all these options and considerations when we meet.
Leverage
Social media marketing can leverage the investment you have in video and photography for your listing. Consider the difference in value between your drone video sitting on YouTube waiting for someone to click on it, versus a targeted social media ad delivering that video directly to a potential buyer’s social feed.
Content Writing
What the audience reads is just as important as which social media channel. Clear, compelling, and engaging content is key. Effective content writing is another service we offer. This is included with our social media service but also available separately. With more than 15 years of experience writing, editing, and re-writing content we can create and write a compelling story for your listing brochures, postcards, website, and other marketing pieces. Our content writing services also work great for your blog or podcast.
Video
We can create a short form video for the listing, and for buyers agents, using your drone video, still photos, or other documents. We can also create an explainer video that walks buyers and agents through the key points and features of a listing. This video highlights the basic and not so basic facts of your listing. Key items such as where does the property end, when was the roof replaced, how old is the HVAC system, how far away is the school, what’s the golf course like. If they didn’t see it before, imagine texting the link of the video to a buyer’s agent. Those agents showing your property and potential buyers can have insight into the relevant and pertinent information about the property.
We recommend keeping these videos to approximately 90-seconds, as research shows that shorter videos have greater viewership. This is a great option for residential or commercial properties. The video below provides one example.
Traditional and Offline Marketing
In addition to serving as your social media marketing experts, Dunes Marketing provides branding, messaging, content, and marketing for all of your offline campaigns, including postcards and direct mail. This allows you to leverage our expertise into an integrated 360-degree marketing campaign that highlights your listings and your value to new clients.