Seamless Process
We promote your listing and your brand seamlessly. We operate behind the scenes, connected through your social media pages. Our thoughtful analysis coupled with a collaboratively defined audience, integrate with your social brand. This creates consistency. Most importantly, it generates more awareness for the listing, while also increasing your exposure. And when a potential buyer is interested in that home they contact you directly. Without any extra referral fee for the leads generated.
This gives you the ability to gain increased exposure for your listing while increasing your lead pool of potential buyers.
Researchers found that “real estate agents are often confused about the myriad choices in which to invest their marketing dollars, online and offline, both traditional and digital media.” Additionally, they are not able to find much information before or after their media purchase to provide a benchmark to gauge performance. With our clear process, we are here to take the confusion out and put confidence in.
Fish Where The Fish Are
The average time spent on social media is 1 hour and 15 minutes per day. Other research estimates is closer to 2 hours and 24 minutes.
According to a 2017 study by Nielsen, women spend more time using social media than men. On average women spent 6 hours and 33 minutes per week on social networks while men spent 4 hours and 23 minutes per week.
144 million people in the United States interacted with social media via their smartphone during just the third quarter of 2016. (Nielsen)
By demographic group:
- Gen X (ages 39-52) spend almost 7 hours per week
- Millennials (ages 18-34) spend 6 hours and 19 minutes per week
- Ages 52 and over spend 4 hours and 9 minutes per week
By social media channel usage, according to Pew Research, following is the shares of adults who say they use :
- 73% YouTube
- 69% Facebook
- 37% Instagram
- 28% Pinterest
- 27% LinkedIn
Why does this matter to me?
If your target audience is spending four hours or more across these channels, let’s make sure they know about your business.
As we discuss process, picture someone searching for a home or a real estate professional. They already spend at least four hours a week on social media. Instead of your target buyer going to Zillow, Trulia, Realtor.com, imagine instead that they see your listing right in their feed. Done correctly, social media marketing for real estate professionals gives you the ability to make sure they see your listing and that they know about you. This is another way we make the process seamless and not cumbersome.
Bringing It All Together
Our seamless process of developing and deploying social media marketing for your listings is simple. We work with you to discuss potential buyers. Next, we create an understanding of who those buyers are, where they are, their interests, and passions.
Once we understand these traits, we design and launch a paid social media campaign. We write engaging content geared for the audience and the social media channel with your prospective buyer persona in mind. Plus, we incorporate existing photography, videos, and other materials you have. Then, we execute the process by seamlessly deploying into the buyer’s social media feed through your social media channel.
This creates a continuous flow from the buyer’s feed directly to you.
Increase Your Credibility
Through social media marketing, we provide concrete analytics and data to show your listing clients. You are prepared and equipped to show how you marketed their real estate and the resulting exposure and engagement generated.
Picture two agents walking in for a listing appointment. One talks about the multiple listing service and social media in generic terms through the agency’s page. You walk in to the listing appointment able to say that you provide your clients with social media marketing specific to the listing that reaches qualified buyers directly.
You now have data. As part of your distinctive level of service you are equipped with specifics showing reach, engagement, and other metrics. So when the client asks, what are you doing to sell my home, you stand out because you have a coherent, organized, marketing strategy.
Are you are ready to take your business to the next level? Get in touch with us to schedule an appointment. We look forward to discussing the process further and how we make it smooth and coherent.