Below are various curated articles, research, and content on social media, real estate, and marketing.
With social media changing rapidly we stay current on latest research and practices. Dunes Marketing reviews content with an eye on trends, technology changes, and industry best practices. Allowing you spend your time with clients.
Favorite Room vs Most Important Room: Results from three polls on LinkedIn…
With the hottest real estate market in years, we thought it would be worthwhile to see what room people prefer.
Gaining insight into preferences of your audience helps create relatable content. Especially when it comes to identifying what areas, or in this case, what rooms, to focus on.
8 in 10 Digital Minutes Are Spent on Our Mobile Devices:
This article highlights the continued growth in the use of mobile devices. In the US, mobile accounts for 8 in 10 (79%) digital minutes, up 1% point year over year. The article also highlights the importance of video. “Across the board, video consumption continued to grow …with total time spent viewing digital video increasing by 83% for the period from August 2017 through August 2020.”
Learn more about our video services. We can assemble a short-form or an explainer video about your real estate listings or business.
Home prices are rising faster in the middle of the U.S. as Covid drives people away from coasts
CNBC real estate correspondent, Diana Olick, notes that “nationally, home prices rose a remarkable 8.4% in October from a year earlier on the S&P Case Shiller Index. That’s up from a 7% gain in September and is the largest one-month move in over a decade.” As Olick notes, “Much of it is likely to do with the new ability to work from anywhere due to the coronavirus. People are leaving larger more expensive metropolitan markets and heading to less expensive markets where they can get more space and land for their money.”
Buyers realize that value matters. Dunes Marketing helps you reach buyers with targeted digital marketing designed to showcase the your real estate listing, the lifestyle, and the area, in an impactful way.
Short video ads impact all stages of purchase funnel, study says:
This study provides more evidence on the importance of short videos. Shorter videos have more engagement. The trick is telling the story about your property in that quick time frame. We can help.
“A six-second ad can boost brand preference by 9% and purchase intent by 5%, similar to the respective 10% and 4% gains for a 15-second ad in tests that controlled for the brand, according to the study.”
Wall to Wall: Art Scutaro on Pandemic Housing Market:
Appearing on Wall to Wall on OANN, Art Scutaro, the Vice President of project management at the National Realty Investment Association, discusses the boom in the housing market amid the pandemic. Scutaro highlights the threats of rising home prices, particularly to the higher end market and the increasing scarcity of land for builders and developers.
Using an effective marketing strategy that incorporates social media will be essential for your business to make your listings stand out and reach buyers.